When print was in …

Salut mes amis!

Back in the day, more like 2 – 3 years ago, magazines used to rule the fashion industry with a whip .However, things have changed since then and fashion has now been taken over by the digital era.

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Some of you will question my argument saying that Vogue magazine and Elle magazine are huge companies that still stand firm in the print industry. I shall not argue with you as you are 100 percent right . Despite this , Vogue publishes online almost every minute of the day (I’ll have to admit that I am exaggerating just slightly).

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Even the novel industry has been taken over by technology with websites such as wattpad ,which I love, publishing innovative new stories online . Audio books make our lives much easier and our brains a lot less used as we can choose to sit around being read to .

I largely miss those days of visiting the stores in search of the latest Company magazine issue and analysing each article in the magazine in search for inspiration. There is something mesmerising about picking up something physical – feeling it- analysing it .

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Moreover, I do not dispute that digital prints and magazines have many benefits but I will forever be adamant that print will always give a more unique experience than digital but a very isolating one I would like to add. As our society becomes more dependent on technology I hope that we do not forget the feelings and emotions that come about when holding and analysing a book / magazine.

Thank you for reading.

Lafortune xx

Which do you love more: Digital print or Physical print ?

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