Salut mon amie! London Fashion week as passed us yet again with even better and greater designs hitting the runways. *Sigh* If only I was there to aww at all the wonderful- ness that was brought from some of my favourite designers than be stuck in my house as I write and drool over the runway pictures stacking up in my inbox .
Where to begin?, you ask.
Well ,it is no secret that I am a huge fan of Jena.Theo s creations and designs, the brand seem to captivate me every season with their unique and graphic prints and shapes. Before we aww together at some pictures from their runway show , I thought it would be good if we had a little History lesson on the brand so you know what you are getting yourself into.
Jena.Theo was founded in February 2009 by Jenny Holmes, Dimitris Theocharidis and James Carey. “From London and Thessaloniki, the team met while studying at the London Institute and hatched plans to start a business together. Jenny has worked as a buyer for various retailers and Dimitris was a freelance designer. James is a freelance illustrator and has worked with clients such as Adidas, Toyota and Sony.”-( http://www.londonfashionweek.co.uk). It is a London based collective creating luxe style with a street edge with great prints and full silhouettes. Jena.Theo also stocks on the Asos website!
Now that you know a little about the brand it is time unleash the beauty that is their SS15 collection , actually we are only going to unleash some of my favourite, let’s begin:
Now that is all from me today, however the next London Fashion post will be about the Trager Delaney collection.
P.S What is your favourite piece from the collection?